Privacy & cookies

First Mile Ltd Privacy Policy

This Policy applies as between you, the User of First Mile’s Web Site
and First Mile Ltd the owner and provider of the Web Site. This Policy applies to our use of any
and all Data collected by us in relation to your use of the Web Site and any Services or Systems

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account” means collectively the personal information, Payment
Information and credentials used by Users to access
Material and / or any communications System on the
Web Site;

“Content” means any text, graphics, images, audio, video,
software, data compilations and any other form of
information capable of being stored in a computer that
appears on or forms part of this Web Site;

“Cookie” means a small text file placed on your computer by First
Mile Ltd when you visit certain parts of this Web Site.
This allows us to identify recurring visitors and to analyse
their browsing habits within the Web Site. Where ecommerce
facilities are provided, Cookies may be used
to store your shopping basket. Further details are
contained in Clause 10 and Schedule 1 of this Policy;

“Data” means collectively all information that you submit to the
Web Site. This includes, but is not limited to, Account
details and information submitted using any of our
Services or Systems;

“First Mile Ltd” Means First Mile Ltd of Unit 207, Screenworks, 22 Highbury Grove London, N5 2ER

“Service” means collectively any online facilities, tools, services or
information that First Mile Ltd makes available through
the Web Site either now or in the future;

“System” means any online communications infrastructure that
First Mile Ltd makes available through the Web Site
either now or in the future. This includes, but is not
limited to, web-based email, message boards, live chat
facilities and email links;

“User” / “Users” means any third party that accesses the Web Site and is
not employed by First Mile Ltd and acting in the course
of their employment; and

“Web Site” means the website that you are currently using
( and any sub-domains of this site
unless expressly excluded by their own terms and

2. Data Collected
Without limitation, any of the following Data may be collected:

2.1 name;
2.2 date of birth;
2.3 gender;
2.4 job title;
2.5 profession;
2.6 contact information such as email addresses and telephone numbers;
2.7 demographic information such as post code, preferences and interests;
2.8 financial information such as credit / debit card numbers;
2.9 IP address (automatically collected);
2.10 web browser type and version (automatically collected);
2.11 operating system (automatically collected);
2.12 a list of URLS starting with a referring site, your activity on this Web Site, and the site you
exit to (automatically collected); and
2.13 Cookie information (see clause 10 below).

3. Our Use of Data

3.1 Any personal Data you submit will be retained by First Mile Ltd for as long as you use the
Services and Systems provided on the Web Site. Data that you may submit through any
communications System that we may provide may be retained for a longer period of up to
4 years.

3.2 Unless we are obliged or permitted by law to do so, and subject to Clause 4, your Data
will not be disclosed to third parties.

3.3 All personal Data is stored securely in accordance with the principles of the Data
Protection Act 1998. For more details on security, see clause 9 below.
3.4 Any or all of the above Data may be required by us from time to time in order to provide
you with the best possible service and experience when using our Web Site. Specifically,
Data may be used by us for the following reasons:

3.4.1 internal record keeping;
3.4.2 improvement of our products / services;
3.4.3 transmission by email of promotional materials that may be of interest to you;
3.4.4 contact for market research purposes which may be done using email, telephone,
fax or mail. Such information may be used to customise or update the Web Site.

4. Third Party Web Sites and Services

First Mile Ltd may, from time to time, employ the services of other parties for dealing with matters
that may include, but are not limited to, payment handling, delivery of purchased items, search
engine facilities, advertising and marketing. The providers of such services do have access to
certain personal Data provided by Users of this Web Site.

5. Changes of Business Ownership and Control

5.1 First Mile Ltd may, from time to time, expand or reduce its business and this may involve
the sale of certain divisions or the transfer of control of certain divisions to other parties.
Data provided by Users will, where it is relevant to any division so transferred, be
transferred along with that division and the new owner or newly controlling party will,
under the terms of this Policy, be permitted to use the Data for the purposes for which it
was supplied by you.

5.2 In the event that any Data submitted by Users will be transferred in such a manner, you
will not be contacted in advance and informed of the changes.

6. Controlling Access to your Data

6.1 Wherever you are required to submit Data, you will be given options to restrict our use of
that Data. This may include the following:

6.1.1 use of Data for direct marketing purposes; and
6.1.2 sharing Data with third parties.

7. Your Right to Withhold Information

7.1 You may access certain areas of the Web Site without providing any Data at all.
However, to use all Services and Systems available on the Web Site you may be required
to submit Account information or other Data.

7.2 You may restrict your internet browser’s use of Cookies. For more information see clause
10.4 below.

8. Accessing your own Data

8.1 You may access your Account at any time to view or amend the Data. You may need to
modify or update your Data if your circumstances change. Additional Data as to your
marketing preferences may also be stored and you may change this at any time.

8.2 You have the right to ask for a copy of your personal Data on payment of a small fee.

9. Security

9.1 Data security is of great importance to First Mile Ltd and to protect your Data we have put
in place suitable physical, electronic and managerial procedures to safeguard and secure
Data collected online.

10. Cookies

10.1 First Mile Ltd may set and access Cookies on your computer.

10.2 A Cookie is a small file that resides on your computer’s hard drive and often contains an
anonymous unique identifier and is accessible only by the web site that placed it there,
not any other sites.

10.3 You may delete Cookies, however you may lose any information that enables you to
access the Web Site more quickly.

10.4 You can choose to enable or disable Cookies in your web browser. By default, your
browser will accept Cookies, however this can be altered. For further details please
consult the help menu in your browser. Disabling Cookies may prevent you from using
the full range of Services available on the Web Site.

11. Changes to this Policy

First Mile Ltd reserves the right to change this Privacy Policy as we may deem necessary from
time to time or as may be required by law. Any changes will be immediately posted on the Web
Site and you are deemed to have accepted the terms of the Policy on your first use of the Web
Site following the alterations.

Bruce Bratley
Chief Executive